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Some family values have Netflix Inc. shares on the rise.
The company’s stock
NFLX,
is up nearly 4% Thursday after surging nearly 9% Wednesday on news that a new Addams Family show debuted to the strongest start of any Netflix show in its first week.
“Wednesday,” what Netflix describes as a “supernatural infused mystery charting Wednesday Addams’ years at Nevermore Academy,” debuted at No. 1 spot with a record-breaking 341.23 million hours viewed. More than 50 million households have seen the series.
“Stranger Things 4” previously held the title. The first seven episodes of the show amassed 335 hours viewed in their first full week on the service.
The all-time record holder for audience is “Squid Game,” with 571.8 million hours viewed in its peak week.
Netflix shares are down 47% this year as it attempts to spruce up its revenue with an ad-supported platform and a crackdown on shared accounts while fending off competition from Apple Inc.
AAPL,
Amazon.com Inc.
AMZN,
Walt Disney Co.
DIS,
and others.
