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The declining expectations for hard-seltzer sales slammed Boston Beer Co. shares for the second time in less than two months Wednesday afternoon.
Boston Beer SAM, known for its Sam Adams beer and Truly hard-seltzer products, withdrew its annual financial guidance Wednesday, after slashing those expectations for the year in a July earnings report. After saying then that the reduced expectations were because of slowing growth in the hard-seltzer category, executives reported that the deceleration is continuing.
“Industry…
