Meta should give users free option without targeted ads, EU privacy watchdog says

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© Reuters. FILE PHOTO: A Meta logo is seen at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 14, 2023. REUTERS/Gonzalo Fuentes/File Photo

The EDPB’s opinion came after it was asked by national privacy regulators in the Netherlands, Norway and Germany to look into consent or pay models adopted by large online platforms such as Meta.

“If controllers do opt to charge a fee for access to the ‘equivalent alternative’, they should give significant consideration to offering an additional alternative. This free alternative should be without behavioural advertising,” EDPB said in a statement.