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More than 30 signatories including advertising bodies have signed up to the updated Code of Practice on disinformation, the European Commission said.
The signatories agree to do more to tackle deepfakes, fake accounts and political advertising while non-compliance can lead to fines as much as 6% of a company’s global turnover, the EU executive said, confirming a Reuters report last week.
The companies have six months to comply with pledges, with a progress report due at the beginning of 2023.
