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In its annual report on the Dutch market, Nielsen said private labels’ share of sales rose by 1.8 percentage points to 43.8%, as shoppers traded down from name brands.
Albert Heijn, the largest Dutch chain, owned by Ahold Delhaize, gained 1.3 percentage points of market share to 37% share due to its acquisition of stores from the defunct Deen chain, Nielsen said.
Online sales were flat at a market share of 5.2%, after years of increases during the COVID-19 pandemic.
($1 = 0.9270 euros)
