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The report states the e-commerce and tech giant has chosen to eradicate 27 of its 30 in-house-label clothing divisions, with just Amazon Essentials, Amazon Collection, and Amazon Aware left.
According to the report, Amazon is discontinuing its private-label furniture and gradually removing its Rivet and Stone & Beam brands as soon as their inventory is sold out.
In a report from Reuters, Matt Taddy, Vice President of Amazon Private Brands, reportedly said in an email that if products “aren’t resonating with customers we deprecate those items and look for other opportunities to better meet their needs.”
In an earlier report, the WSJ said Amazon was assessing a potential exit from the private brands business in a concession to the FTC if regulators file a long-awaited antitrust lawsuit against the retailer.
