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Paramount did not immediately respond to a Reuters request for comment.
Walmart+ membership costs $12.95 per month or $98 per year and includes free shipping on orders and discounts on fuel as well as a free six-month subscription to Spotify (NYSE:SPOT)’s premium music service.
Started in 2020, Walmart (NYSE:WMT)’s subscription service has between 11 million and 32 million members, according to varied estimates provided by firms including Consumer Intelligence Partners and Deutsche Bank (ETR:DBKGn).
Walmart does not disclose Walmart+ subscriber numbers.
The service competes with Amazon (NASDAQ:AMZN)’s Prime, which offers free shipping as well as video and music streaming services and more than 200 million subscribers. An Amazon Prime membership costs $14.99 per month or $139 per year.
Executives from Paramount, Walt Disney (NYSE:DIS) Co and Comcast Corp (NASDAQ:CMCSA), which operate several major streaming services, have in recent weeks spoken with Walmart about including streaming entertainment in its membership service, the New York Times had reported last week.
The Wall Street Journal first reported the deal with Paramount+. https://on.wsj.com/3pl4rHR
