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FRANKFURT/HAMBURG (Reuters) – Volkswagen (DE:VOWG_p) CEO Herbert Diess sought to defuse a clash over the pace of reform needed to challenge Tesla (NASDAQ:TSLA) for the electric vehicle throne when he addressed thousands of workers at the carmaker’s Wolfsburg plant on Thursday.
“Only as a team can we make Volkswagen future-proof,” Diess told a staff meeting, also attended by works council boss Daniela Cavallo, Lower Saxony state premier Stephan Weil and Joerg Hofmann, the head of powerful trade union IG Metall.
Diess, whose ambition to push reforms to catch up with Tesla has caused conflict with labour representatives worried about job cuts, acknowledged the efforts workers had made in transforming Volkswagen.
At the heart of the clash lie Diess’ concerns that Volkswagen might lose its position as a world leading carmaker unless is accelerates an overhaul to compete with Tesla, led by CEO Elon Musk, and nimbler rivals in China.
“I’m being frequently asked why I keep comparing us with Tesla. I know this is annoying to some,” Diess said.
“Even if I no longer talk about Elon Musk: he’ll still be there and revolutionises our industry and keeps getting more competitive quickly.”
His comments came after Cavallo criticised Diess for his communication style in recent weeks, which she said fuelled concerns among workers that the transformation will result in tens of thousands of job cuts.
“We’re tired of hearing time and again that the works council is apparently only concerned with preserving the status quo,” she said, adding workers and labour representatives were all backing the needed overhaul.
The conflict reached a new stage on Wednesday when sources familiar with the matter said a specially convened committee would discuss the future of Diess in an attempt to solve the dispute.
