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Investing.com — Cloud communications platform Twilio Inc (NYSE:TWLO) used its Signal 2021 conference to unveil Twilio Engage, a growth automation platform.
It is designed to help marketers produce omnichannel campaigns suitable for the digital era.
Shares of Twilio edged up 0.3%.
“We believe Twilio Engage is going to disrupt marketing and customer engagement,” said Peter Reinhardt, CEO of Twilio Segment. “Until today, no single platform has made it possible to power personalized interactions across the entire customer journey.”
The newest product in Twilio’s Customer Engagement Platform allows marketers to use any mixture of tools, data integrations, analytics, and messaging to deliver one-to-one customer engagement at scale.
“Until today, no single platform has made it possible to power personalized interactions across the entire customer journey. For years, marketers have been locked into one-size-fits-all marketing suites built for an entirely different era. Twilio Engage delivers true end-to-end customer engagement by giving businesses the best customer data, powerful messaging capabilities, and unlimited API extensibility,” added Reinhardt.
The Engage platform is now in a pilot stage, with widespread availability expected in the first quarter of 2022.
