TUI: Luxury holiday demand boosts sales

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“Demand is currently particularly strong,” said Steffen Boehnke, director of airtours, TUI’s luxury travel segment, in a statement.

Sales for the summer 2023 period were above the level seen last year following strong bookings in the first weeks of January, according to the statement.

“Our guests are booking more high-quality and for longer,” said Boehnke, adding that trips were two and a half days longer on average and that around one in four travellers were choosing accommodation with villas or suites with a private pool.