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E-commerce giant Alibaba’s Freshippo will begin sales next month at its stores, of which it has more than 300, as well as through its official app, it said in a statement. Products will include drinks such as Velvet Cocoa Coffee.
Tims China, whose backers include Tencent Holdings (OTC:TCEHY), opened its 500th outlet in China last month and has set its sights on having a “profitable network” of 2,750 stores in the country by 2026.
Even so it would still lag Starbucks (NASDAQ:SBUX), the dominant foreign coffee brand in China with 6,000 stores and which also has a wide-ranging partnership with Alibaba.
Tims China was founded in 2019 by Cartesian Capital Group and Canada’s Restaurant Brands International (NYSE:QSR), which also owns the Burger King and Popeyes brands in addition to Tim Hortons.
