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General Motors Co.
GM,
plans to unveil a new electric Chevrolet Silverado pickup Wednesday, a much-anticipated introduction that comes as buzz is growing for the truck’s future rival: Ford Motor Co.
F,
F-150 Lightning.
In a virtual presentation tied to the CES tech conference, GM Chief Executive Mary Barra plans to reveal a plug-in version of GM’s top seller and biggest profit maker. The rollout of this new pickup—a model expected to hit dealerships in early 2023—is part of a broader push by GM to electrify its global vehicle lineup, moving away from the gas engines that have long powered its cars and trucks.
The move also comes as the century-old GM-Ford rivalry is moving into the electric-vehicle age.
The company has previously said that the electric Silverado will have more high-tech features and driving range—about 400 miles—than Ford’s truck and others in the nascent electric-pickup market. Ms. Barra has also emphasized these attributes.
An expanded version of this story appears on WSJ.com.
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