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Apple Inc. AAPL, -4.80% on Thursday said it would devote $100 million to a racial-justice initiative that aims to invest in education, economic equality and criminal-justice reform with a goal of increasing opportunities for people of color.
The effort will be led by Apple head of public affairs and social policy Lisa Jackson, who ran the U.S. Environmental Protection Agency during the Obama administration. She joined the company in 2013.
“Things must change and Apple is committed to being a force for that change,” Apple Chief Executive Tim Cook said in a video on Twitter TWTR, -6.00% .
Mr. Cook, who often quotes Martin Luther King, Jr., spoke about his experience growing up in Alabama during the civil-rights movement, when he learned the importance of people speaking up and doing what they could to make a “flawed society more perfect.”
