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Pricing is the hot topic yet again for Apple Inc. as the company’s new iPhone 15 lineup lacked ground breaking feature improvements.
Wall Street wasn’t expecting too many big changes to the iPhone’s feature set going into Tuesday’s launch event, and investors were mainly watching to see how Apple AAPL would approach pricing after years of holding iPhone prices steady. The thinking was that Apple could boost the price of its Pro-level models by $100 or $200 relative to their predecessors.
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