Tesco shoppers trading down to own label products, frozen food -CEO

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“We are seeing more frequent shops, smaller basket sizes and less shopping online,” Ken Murphy told reporters.

He said that was partially expected as a result of a post-pandemic return to normal trading and as people increasingly stick to a budget when shopping.

“We’ve also seen people trade down to our own brand propositions and we’ve seen some trade (move) from fresh to frozen.”

Murphy also highlighted a reduction in general merchandise and clothing sales. However, he noted sales levels in those categories last year were elevated by the pandemic.

Earlier, Tesco forecast full-year profit towards the lower end of its previous guidance.