Should You Buy the Dip in Purple Innovation?

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PRPL posted disappointing third-quarter results and warned that rising input costs, greater channel mix shift toward wholesale, and its planned increase in marketing spend could negatively affect its fourth-quarter results.

The stock has lost 33.3% in price over the past month and 50.1% over the past three months to close yesterday’s trading session at $13.34. In addition, it is currently trading 67.5% below its all-time high of $41.08, which it hit on January 25, 2021. So, PRPL’s near-term prospects look bleak.

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