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Instead of investing in the top insurance companies that advertise on TV and radio, expand your search to some of the industry’s lesser-known players. Continue researching this segment, and you will find more than a couple of insurance companies with considerable merit.
Root (ROOT) and MS&AD Insurance Group Holdings (MSADY) are two publicly traded insurance companies most retail investors aren’t aware of, mainly because the mainstream investing media shies away from the comparably boring insurance space. Below, I provide a closer look at these insurance providers.
