Roku Jumps on Deal with Walmart to Bring Commerce to TV Ads

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“We’re making shopping on TV as easy as it is on social,” said Peter Hamilton, Head of TV Commerce, Roku. “For years, streamers have purchased new Roku devices and signed up for millions of subscriptions with their Roku remote. Streaming commerce brings that same ease and convenience to marketers and shoppers.”

By Davit Kirakosyan