Pernod Ricard banking on digital push to boost growth

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Pernod, which is the world’s second-biggest spirits group behind Diageo (LON:DGE), said it would aim to deliver annual organic sales growth at the upper end of a 4-7% growth range over the mid-term.

Pernod, whose brands include Martell cognac, Mumm champagne and Absolut vodka, reiterated its ambition to lift operating profit margin by 50-60 basis points per year, provided it could deliver annual organic sales growth of 4-7% for the medium-term.

The company added its digital initiatives would also include more work to use data to predict customers’ habits and industry trends.

Pernod Ricard holds a Capital Market Day later on Wednesday.