PepsiCo to sell Tropicana, other juice brands for $3.3 billion

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The sale will allow PepsiCo to concentrate on growing its portfolio of health-focused snacks and zero-calorie beverages, Chief Executive Officer Ramon Laguarta said.

The company will retain a 39% stake in the new joint venture and have exclusive U.S. distribution rights for the brands.

PepsiCo bought Tropicana, one of the world’s most recognized juice brands in 1998 for roughly $3.3 billion and premium juice maker Naked Juice nearly a decade later for $150 million.

The juice businesses made about $3 billion in net revenue in 2020 with operating profit margins that were below PepsiCo’s overall operating margins, the company said.