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Burgers and fries are often eaten after they’ve traveled a little bit these days, so Wendy’s Co. has designed a French fry that it says was designed with drive-thru ordering and delivery in mind.
The new Hot & Crispy Fry is rolling out nationwide in the U.S. now with plans to take it global, starting with Canada, by October. The fries are cut and coated with a “whisper” of batter to hold up to a 20-to-30 minute delay before eating.
The fries are coming along with a new Big Bacon Cheddar Cheeseburger, a pub-inspired burger made with crispy onions, cheddar cheese spread and a cheddar bun.
“It’s a new day for fries at Wendy’s,” said John Li, Wendy’s
WEN,
vice president of culinary innovation, speaking on a call with media.
Wendy’s reported earnings and revenue that beat expectations earlier this month. The company also announced plans to operate 700 delivery kitchens by 2025 with Reef Kitchens, advertising spending plans for its breakfast menu, and more.
Wendy’s joins a number of restaurant chains that have made announcements recently to generate excitement and sales.
McDonald’s Corp.
MCD,
Wendy’s top French fry competitor in the quick-serve space, announced its latest Famous Orders collaboration with rapper Saweetie.
Taco Bell, a Yum Brands Inc.
YUM,
chain, has announced the limited-time launch of the Chicken Sandwich Taco.
And coffee purveyors Starbucks Corp.
SBUX,
and Coffee Bean & Tea Leaf have released their pumpkin-filled fall menus.
Wendy’s stock has increased 5.8% for the year to date through Thursday, while the S&P 500 index
SPX,
has gained 19.0% for the period.
