Netflix U.S. member penetration increased in July – TD Cowen

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In a research note, the analysts, who maintained an Outperform rating and $515 price target on the stock, said the view is based on a survey of 2,500 people.

“Our proprietary US survey data suggests rising member penetration in recent months, as the percentage of US respondents who indicated that they pay for a Netflix membership rose to 58.4% in July, up from 56.8% in June and 55.3% in May,” they said.

As a result, TD Cowen expects Netflix to continue to benefit over the next several quarters from paid sharing.

“We forecast accelerating revenue and margin expansion in ’24 and view consensus ’24E FCF of $5.6BN as too low vs our $7.2BN,” the analysts concluded.