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The Dogs of the Dow strategy has been around awhile. It’s where investors pick the 10 stocks with the highest dividend yield in the Dow Jones Industrial Average at the end of the year, and invest equally in each one for the duration of the following year. Since they are high yielding, they are “dogs,” i.e. out of favor with investors. It was popularized in the 1991 book “Beating the Dow” by Michael O’Higgins.
It wasn’t the right strategy for 2021, when the Dogs generated a 16% return, underperforming the 21% rise for the broader Dow Jones Industrial Average
DJIA,
and the 29% rise for the S&P 500 index
SPX,
But now the Dogs have some bite, at least in relative terms. The Dogs so far have returned 1%, outperforming their noncanine Dow counterparts that have dropped 6%, and the S&P 500, which has retreated by 9%. Then again, an investor can just go to cash and get similar returns without any risk.
| Ticker | Company | Yield at end-21 | YTD change |
|
DOW, |
Dow | 4.94% | 6.1% |
|
VZ, |
Verizon Communications | 4.93% | -1.5% |
|
IBM, |
International Business Machines | 4.91% | -0.8% |
|
CVX, |
Chevron | 4.57% | 15.5% |
|
WBA, |
Walgreens Boots Alliance | 3.66% | -3.5% |
|
MRK, |
Merck | 3.60% | 5.1% |
|
AMGN, |
Amgen | 3.45% | -0.4% |
|
MMM, |
3M | 3.33% | -3.2% |
|
KO, |
Coca-Cola | 2.84% | 0.7% |
|
INTC, |
Intel | 2.70% | -6.4% |
| Source: Dogs of the Dow website | |||
This year has marked the widest gap in returns between the Dogs and the broad Dow 30 through the first 18 trading days of the year since 2001, says Jake Gordon, an analyst at Bespoke Investment Group.
The buzz
Apple
AAPL,
late Thursday reported fiscal first-quarter earnings and sales well ahead of estimates, as its CEO Tim Cook told The Wall Street Journal that it expected revenue in the current quarter to grow. Read what analysts are saying about Apple.
Visa
V,
joined rival payment processors Mastercard
MA,
and American Express
AXP,
in topping earnings forecasts.
Robinhood Markets
HOOD,
slumped in the premarket, after the online broker’s results disappointed investors. Heading into Friday, Robinhood shares have dropped 85% from their August peak.
One Dog of the Dow, Chevron, is due to report results, as will Caterpillar
CAT,
and Colgate-Palmolive
CL,
There’s a crowded slate of economic data, with the personal income data that include the personal-consumption expenditures price index coming at 8:30 a.m. Eastern, along with the employment cost index, and the final reading of the University of Michigan’s consumer-sentiment index due at 10 a.m.
The market
A mixed start, judging by stock futures, with the S&P 500
ES00,
contract lower and the Nasdaq-100
NQ00,
contract higher.
The yield on the 10-year Treasury
TMUBMUSD10Y,
was 1.84%.
Top tickers
Here were the most active tickers on MarketWatch as of 6 a.m. Eastern.
| Ticker | Security name |
|
TSLA, |
Tesla |
|
AAPL, |
Apple |
|
GME, |
GameStop |
|
AMC, |
AMC Entertainment |
|
NIO, |
NIO |
|
NVDA, |
Nvidia |
|
HOOD, |
Robinhood Markets |
|
XELA, |
Exela Technologies |
|
MSFT, |
Microsoft |
|
AMD, |
Advanced Micro Devices |
Random reads
Watch CNBC’s Jim Cramer douse an ARK with some Sark to make an exchange-traded fund metaphor.
Proving all publicity is good publicity, Barnard Castle set a record for visitors after a controversial lockdown trip there by a former aide to U.K. Prime Minister Boris Johnson.
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