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The Cinema Foundation, a non-profit arm of The National Association of Theater Owners, said more than 3,000 theaters with over 30,000 screens will offer tickets for $3, excluding tax, across all formats and show times on Sept. 3.
The initiative is expected to revive the interest of moviegoers in large screens after a pandemic lull that has hit theater chains such as AMC Entertainment (NYSE:AMC) Holdings Inc and Cinemark Holdings (NYSE:CNK) Inc.
The cinema chain operators suffered heavy losses during the peak of the coronavirus pandemic as restrictions forced them to remain shut and are still grappling as audiences have become addicted to streaming movies at home.
The event will also offer sneak peek of upcoming titles from Amazon (NASDAQ:AMZN) Studios, Disney, Paramount, Sony (NYSE:SONY), Universal, Warner Bros and more.
“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” said Cinema Foundation president Jackie Brenneman.
