Microsoft to bring Xbox games to NVIDIA GeForce NOW, easing ATVI takeover fears

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Microsoft (NASDAQ:MSFT) will bring its Xbox PC games to the NVIDIA (NASDAQ:NVDA) GeForce NOW cloud gaming service, the companies said Tuesday.

The tech firm and software company have agreed on a ten-year partnership to enable gamers to stream Xbox PC titles from GeForce NOW to PCs, macOS, Chromebooks, smartphones, and other devices.

GeForce NOW currently has more than 25 million members in over 100 countries.

The deal will also allow Activision Blizzard (NASDAQ:ATVI) PC titles, such as Call of Duty, to be streamed on GeForce NOW once Microsoft’s acquisition of ATVI closes.

Microsoft’s acquisition of Activision has come under scrutiny with concerns it could harm competition. However, Microsoft said the deal resolves NVIDIA’s concerns with the acquisition. As a result, NVIDIA is offering its full support for regulatory approval of the deal, the companies said.

The deal between Microsoft and Nvidia was announced at a press conference in Brussels, Belgium, held by Microsoft, which also announced it has finalized a 10-year agreement to bring the latest version of Call of Duty to the Nintendo platform following the merger with Activision, in another move to ease concerns about the ATVI acquisition.

“Xbox remains committed to giving people more choice and finding ways to expand how people play,” commented Microsoft Gaming CEO Phil Spencer. “This partnership will help grow NVIDIA’s catalog of titles to include games like Call of Duty, while giving developers more ways to offer streaming games.”