McDonald’s Fires Another Shot in Chicken Wars; Shares Up

By Kim Khan

Investing.com – component McDonald’s (NYSE:) is going on the offensive again in the fast-food sector’s game of chicken, adding new items to its breakfast menu.

The company said Tuesday it is adding two new chicken sandwiches to its national breakfast menu.

Shares rose 1.1% in morning trading.

Chicken sandwiches have been the talk of fast food since the debut of the Popeyes Spicy Chicken Sandwich, which resulted in a run on restaurants for the item, with lines rivaling those of gas stations during the 1970s oil embargo.

Bill Oakley, former showrunner of The Simpsons and now a pivotal voice on fast food on Instagram, named the Popeyes Spicy Chicken Sandwich his item of the year for 2019 (Instagram.com/thatbilloakley).

The resultant battle between Popeyes and perennial favorite Chik-Fil-A has resulted in shortage of little chickens, which have quarter-pound breasts that fit on a bun, Bloomberg reported today.

McDonald’s (NYSE:) has been playing catch-up, but will now roll out its Chicken McGriddles and McChicken Biscuit sandwiches nationwide. The items were previously just available in Southern U.S. locations.

Shares of Restaurant Brands International (NYSE:), which owns Popeyes Louisiana Kitchen, fell 0.5%.

Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.