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Charles Schwab Corp. is reportedly in talks to acquire TD Ameritrade Holding Corp. in a monster deal that could send ripples throughout the brokerage world as the two biggest discount brokers attempt to combine.
The deal, first reported by CNBC, could be announced as soon as later Thursday and would create a brokerage giant boasting some $5 trillion in assets under management. A hookup between the companies also would come amid a period of intense competition in the business that saw discount brokerages a few months ago slash their commissions on basic accounts to zero.
Here’s how Schwab SCHW, +0.79% and TD Ameritrade AMTD, +1.82% match up:
| Difference | Charles Schwab | TD Ameritrade |
| Market value | $57.5 billion | $22.4 billion |
| Ranking among discount by assets | No. 1 | No. 2 |
| CEO | Walter W. Bettinger II (since 2008) | Tim Hockey (since 2016) |
| Traded publicly | 1987 | 1997 (as Ameritrade Holding Corp.) |
| Founded | 1971 | 1971 |
| Founder | Charles Schwab | Joe Ricketts |
| Assets under management | $3.85 trillion | $1.2 trillion |
| Headquarters | San Francisco | Omaha, Neb. |
| Employees | 19,500 | 9,226 (as of 2018) |
| Share price | $44.75 (as of Wednesday’s close) | $41.38 (as of Wednesday’s close) |
| YTD stock performance | 7.75% | -15.48% |
The potential deal between Schwab and TD Ameritrade comes as Schwab began offering clients free trading on equities, exchange-traded funds and options on Oct. 7, igniting a furious race to the bottom on fees for some of the nation’s most prominent discount brokers.
Rivals E-Trade Financial Corp. ETFC, +1.91% and the brokerage arm of asset management giant Fidelity Investments followed suit in offering free trades.
Interactive Brokers Corp. IBKR, +0.77% had announced its commission-free trading product a week before, while the privately held startup Robinhood Markets Inc. had made a name for itself offering no-free trades since 2014.
Read: Charles Schwab on no-commission trading: ‘Wall Street would never have done this’
