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Social distancing restrictions and lockdowns have made consumers focus more on their health and fitness and do at-home workouts over the past year, driving the demand for athletic apparel, footwear, and related accessories. E-commerce sales have helped these companies stay afloat during the pandemic. Also, increasing vaccination rates have witnessed people join gyms, yoga centers, play sports, and other outdoor activities. This continuing demand has incentivized athleisure companies to manufacture flexible and comfortable apparel, introduce new fashion in sync with the changing consumer trends, and expand their market reach. The global athleisure market is expected to grow at an 8.6% CAGR and reach $549.41 billion by 2028. So, both ADDYY and LULU should benefit.
While ADDYY lost 18.7% over the past three months, LULU has surged 9.1%. LULU is a clear winner with 44.4% gains versus ADDYY’s negative returns in terms of their past nine months’ performance. But which of these stocks is a better pick now? Let us find out.
