Kering to name group level image executive following Balenciaga ad controversy

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The label drew fire over an advertising campaign featuring imagery with children, prompting apologies from Kering executives including Balenciaga’s creative director and CEO.

The new position would be in charge of brand safety at the corporate level and weigh in on some decisions, Kering executives said.

The company’s existing tools include group charters governing interaction between brands as well as a code of ethics for employees.