This post was originally published on this site
Incogmeato and Disney have teamed up for plant-based nuggets that will appeal to kids
Incogmeato
Incogmeato, the plant-based food brand from Kellogg Co. K, -2.59%, said Thursday that it has partnered with Walt Disney Co. DIS, +0.64% for Mickey Mouse-shaped plant-based Chick’n Nuggets.
The item will be available at retailers this month.
Nearly half of families with children (44%) are eating plant-based proteins, according to data provided by Incogmeato. And another 36% are likely to consume them in the next year or two.
Kellogg stock is down 7.6% for the year to date. Disney shares have fallen 8.7%. And the Dow Jones Industrial Average DJIA, +0.13% is down 1.8% for the period.
