Hyundai Europe CEO: we won't take a “knee-jerk reaction” to Tesla

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“We are not taking what I’d call a knee-jerk reaction to what the competition does… we know that Tesla’s pricing will alert some consumers to consider Tesla that hadn’t before, so of course you have to look at that,” Hyundai Motor Co Chief Executive for Europe Michael Cole said at the Reuters Automotive Conference in Munich.

“We have to be confident in our pricing strategy,” he added.