Gucci's creative director Michele is exiting the brand – WWD

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“Could a major change be taking place at Gucci? Well-placed sources here say that creative director Alessandro Michele is exiting the brand,” WWD said in a report from Milan

A statement was expected as early as Wednesday, it added.

Both Kering and Gucci declined to comment the WWD report.

Gucci has been successfully revamped with a bold new style since Michele took over the top creative role at Gucci in January 2015.

“After 7 years in charge of Gucci’s creative engine, it may well be time for a change, and consensus amongst institutional investors appears to be forming that a new approach is required to re-ignite the brand,” RBC analysts said in a note

“Overall, the notion of change in creative lead at Gucci is likely to be viewed positively by the market, and in Kering’s share price,” they added.