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Investing.com – Genius Sports stock (NYSE:GENI) was up 4% in Tuesday’s premarket trade as the company struck a deal with Caesars Entertainment (NASDAQ:CZR) to supply the casino-entertainment company its sports data, customer acquisition tools and fan engagement solutions.
Caesars stock was up 0.4% premarket.
Genius Sports data feeds will support Caesars’ trading and sportsbook platform by providing access to official NFL products, including official live sports data feeds. Caesars Entertainment is one of the NFL’s official sports betting partners.
In addition, Genius Sports will become an advertising partner to Caesars.
Alongside NFL content exclusive to Genius Sports, Caesars will gain access to content for other top-tier U.S. and global sports, including NASCAR, English Premier League soccer, Argentinian and Colombian soccer, as well as Liga MX.
Sports and media companies are now large clients of tech companies which possess data and tools to broaden and improve user engagement during and after games. As users spend more time on the platform, it allows those companies to sell more advertising spots and collect more user data.
