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(Reuters) – Ford Motor (NYSE:F) Co and longtime Chinese partner Jiangling Motors Corp have formed a joint venture aimed at strengthening Ford’s sales efforts and reach in China, the companies said Wednesday.
Jiangling Ford Automobile Technology (Shanghai) Co aims to sell Ford passenger vehicles — mainly SUVs and vans — built by JMC through a network of 181 showrooms in major Chinese cities.
The portfolio includes the recently launched Ford Equator Sport, a five-passenger mid-size SUV with such features as advanced driver assist, a Tencent infotainment system and mobile device interface and wireless over-the-air software updates.
Other Ford models to be sold through the new JV are the Territory, Everest, Equator and Tourneo.
