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The telecoms operators sought approval from the EU antitrust watchdog on Jan. 6 for the joint venture, which would be their first attempt to take on Meta and Alphabet (NASDAQ:GOOGL) unit Google in the lucrative online advertising sector.
The Commission can approve the deal with or without remedies or it can open a four-month long investigation if it has serious concerns.
“The JV will offer a privacy-led, digital identification solution to support the digital marketing and advertising activities of brands and publishers,” the Commission said.
