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By Kim Khan
Investing.com – Walt Disney (NYSE:) is raising some of the prices at its theme parks, according to a published report Tuesday.
At Disneyland in Anaheim, Calif., some prices will be raised and the company is expanding the tiers of its day tickets to five from three, USA Today reported.
A Tier 1 ticket, which is good for lower-traffic days like weekdays, will be $104, while a Tier 5 ticket, which allows entry at any time, including peak traffic days and weekends, will be $154, the paper said.
At Orlando, Fla.’s Walt Disney (NYSE:) World, season passes for residents outside of Florida will now be $1,295, up from $1,219.
Shares of Disney fell 1.1% in the regular session and were little changed in postmarket trading.
Disney was big help to toymaker Hasbro (NASDAQ:), which reported a better-than-expected quarterly profit today.
“The Rise of Skywalker”, the final installment in the over four-decade old Star Wars saga, has grossed over $1 billion worldwide since its December release and was a boon for Hasbro, which has the license to make toys based on the franchise’s collection of droids and otherworldly characters.
The bump in Hasbro’s revenue from sales of Star Wars action figures and vehicles showed just how important big entertainment properties have become to toymakers.
Revenue from Hasbro’s partner brands unit, which includes sales of toys based on the Star Wars and Frozen movies, rose nearly 50% to $408.5 million in the fourth quarter.
— Reuters contributed to this report.
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