Continental integrates Google Cloud into vehicle cockpit

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The two companies will use artificial intelligence to create a dialogue system in Continental’s high-performance computer, the autos supplier said, demonstrating the technology at the IAA (NYSE:IAA) Mobility show in Munich, Germany.

Technology companies from Google to Apple (NASDAQ:AAPL) and Amazon (NASDAQ:AMZN) are in a race to control carmakers’ dashboards as software becomes an integral part of car design.

Carmakers including General Motors (NYSE:GM), Renault (EPA:RENA), Nissan (OTC:NSANY) and Ford (NYSE:F) use embedded Google technology via a Google Automotive Services (GAS) package, offering features like Google Maps, Google Assistant and other applications, while others are integrating only a portion of Google’s services into their cars.