This post was originally published on this site
Justin Bieber does indeed get his weed from California — and now you can get it, too.
The pop star is collaborating with Los Angeles-based cannabis company Palms Premium to roll out pre-rolled joints. He’s dubbed the joint venture “Peaches” in honor of his hit song of the same name, where he sings: “I got my peaches out in Georgia/I get my weed from California.”
The company announced the limited edition line of pre-rolls with the Biebs in its Instagram Stories on Monday. Fans will have to cough up $32 for the seven-joint packs, which will be sold in California and Nevada.
Related: Canadian cannabis companies won’t turn a profit in the coming quarter and here’s why
Bieber, 27, also shared images of his Peaches pre-rolls and a custom Bic lighter with the line’s logo to his own Instagram account. “I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it — especially for the many people who find it helpful for their mental health,” he told Bloomberg.
Some of the Peaches proceeds will go to nonprofits including Veterans Walk and Talk, which advocates for psychedelic and cannabis therapies for veterans, as well as the criminal justice reform group Last Prisoner Project.
While the launch was announced on Monday, Bieber’s name and “cannabis” were still among the top trending Google searches on Wednesday.
The pop icon turned entrepreneur has dabbled in a number of other businesses besides music, including a Crocs
CROX,
collaboration and his Drew House street wear collection, as well as investing in Spotify
SPOT,
And he joins fellow artists like Drake, Snoop Dogg, Jay-Z and Bob Marley who have been tapping into the cannabis market. It makes sense: almost 40% of the cannabis market is made up of Gen Z and millennials — Bieber’s target demographic — according to the 2020 HQ Cannabis Brand Affinity Report.
But overall, women and minorities have not been well represented in senior roles in the cannabis industry. In fact, a recent survey found that the percentage of executive positions held by women and minorities in the U.S. cannabis industry has dropped from two years ago as more white men entered into the business.
