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The Competition and Markets Authority’s (CMA) latest probe follows its into Google and Facebook (NASDAQ:FB) owner-Meta’s “Jedi Blue” agreement earlier this year.
The CMA said on Thursday it was examining three key parts of the ad tech stack chain, services that mediate ad tech, since Google owned the largest provider in each of those components.
“We’re worried that Google may be using its position in ad tech to favour its own services to the detriment of its rivals, of its customers and ultimately of consumers,” said CMA Chief Executive Andrea Coscelli in a .
A Google spokesperson told Reuters the company would continue to work with the CMA to answer its questions and share the details on how the company’s systems work.
