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Ceron recently left the command of Sao Paulo Parcerias, an agency linked to the city government of Sao Paulo that structured and developed projects related to concessions, privatization and public-private partnerships.
In a press conference, Haddad also confirmed Marcos Barbosa Pinto as the ministry’s secretary for economic reforms, and Robinson Barreirinhas as secretary of the federal revenue service.
Earlier on Thursday, Lula also announced 15 picks for his future cabinet, including his vice president-elect, Geraldo Alckmin, who will double as industry and trade minister.