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Investing.com — Beyond Meat Inc (NASDAQ:BYND) announced Monday that it has launched its plant-based Beyond Italian Sausage Crumbles as a permanent offering at Pizza Hut locations in Canada.
The Beyond Meat product will be available on three separate dishes following a trial in Toronto and Edmonton last summer.
“After seeing great excitement from Pizza Hut fans across Toronto and Edmonton last summer, we’re beyond thrilled to give Canadian fans everywhere the opportunity to try and fall in love with these Beyond Meat menu items,” said Amy Rozinsky, Pizza Hut Canada’s head of consumer marketing.
The launch in Canada is part of a more significant global strategic partnership between Yum! Brands (NYSE:YUM), the parent company of Pizza Hut, and Beyond Meat. Yum! Brands is also the parent company of KFC, which launched Beyond Fried Chicken today. Less than a year ago, Beyond and Yum! announced an official partnership for meat substitutes for Taco Bell, KFC and Pizza Hut.
So far on Monday, Beyond Meat’s share price is down 6.6%.
