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Britain is in the midst of a cost-of-living crisis but rival retailers with physical shops such as Next outperformed ASOS in the period as consumers prioritised festive spending and chose to visit stores rather than worry about delivery issues.
ASOS said UK sales were down 8% in the period which it blamed on weak consumer sentiment, earlier cut-off dates for Christmas deliveries due to the delivery problems and a tough comparison against last year when the pandemic favoured online.
José Antonio Ramos Calamonte, ASOS’s chief executive who took over last year, wants to overhaul the company’s business model after profits dived following the end of pandemic restrictions and after a string of operational problems.
Britain’s delivery network was hamstrung during the final months of 2022 by more than a dozen days of postal walk-outs.
Illustrating the challenge for online-only retailers, data from IMRG showed that online retail sales in the UK fell for the first time ever last year, down 10.5% year-on-year, partly because shops opened up after COVID-19 closures.
ASOS said in its statement on Thursday it was making good progress with its plan to improve profitability although it would make a loss in the six months to the end of March. European sales grew 6% in the period.
