Apple to expand live TV advertising around new soccer deal -Bloomberg News

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The iPhone maker is in talks with advertising partners and MLS sponsors in advance of the launch next February about airing advertisements during soccer games and related shows, according to the report.

Apple did not immediately respond to a Reuters request for comment.

Earlier this year, MLS and Apple TV announced a partnership that will see every game streamed on the app for the next decade. The deal was reported to be worth about $2.5 billion.