Amazon records biggest ever Thanksgiving shopping weekend

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Fire TV Sticks, AirPods and Champion clothing were among the top-selling items, Amazon said.

The National Retail Federation said on Tuesday a record number of 196.7 million people shopped during the five-day period from Thanksgiving through Cyber Monday, while Adobe (NASDAQ:ADBE) Analytics said Cyber Monday sales rose to $11.3 billion, making it the biggest U.S. online shopping day in history.

Amazon in October hosted a second Prime Day-like event offering steep holiday discounts, while rivals ranging from Walmart (NYSE:WMT) Inc to Best Buy Co Inc (NYSE:BBY) also launched their own sales events to lure shoppers.