Accenture strengthens marketing transformation capabilities with SIGNAL acquisition

This post was originally published on this site

Atsushi Egawa, the head of Accenture’s business in Japan, expressed his optimism about the merger, stating that SIGNAL’s wide-ranging expertise in the marketing domain will enhance Accenture’s ability to create growth through relevance and accelerate their client’s enterprise-wide transformation.

Daisuke Kusaba, CEO of SIGNAL, also commented positively on the merger. He emphasized that this collaboration with Accenture would allow them to have an even greater impact on the services they provide and contribute to creating wealth for all employees, clients, and society.

SIGNAL, formerly owned by VECTOR, Japan’s largest PR group, provides a range of marketing services. Accenture closed at $307.11 on Friday on the New York Stock Exchange, marking an increase of 2.11%.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.