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The company has benefited from a strategic initiative that it launched last fall, where management wanted to increase sales and expand its operating margin. The plan focuses on four areas: driving sales growth, expanding its operating margin, implementing disciplined capital management, and undertaking an accountable and inclusive culture.
KSS is looking to become the most trusted retailer of choice for activewear to drive revenue growth. The company is on track to grow its Active and Outdoor segment to 30% of its business. It is also working to reignite growth in its women’s business and build a large beauty business. Its recent alliance with Sephora should help achieve the latter.
