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With the ongoing rapid, global, digitalization, the demand for software solutions has been high given their growing use across several industries, including retail, manufacturing, technology, and healthcare. Furthermore, because the hybrid working culture is in large measure here to stay, the demand for software solutions is expected to continue. According to a Grand View Research report, the global business software and services market is expected to grow at an 11.3% CAGR over the next seven years. So, established software companies ADBE and TTD should benefit from the industry tailwinds.
ADBE has gained 41.5% over the past year, while TTD has returned 91.3%. However, ADBE’s 34.4% gains over the past six months are significantly higher than TTD’s 9.3% returns. ADBE is also the clear winner with 19.5% gains versus TTD’s 10.4% in terms of their past three months’ performance.
