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Massardi, who is already in his new role and reports directly to the company’s chief executives, will be responsible for assessing new business opportunities, the company said in a statement on Wednesday.
He had worked for Prada in the past and was the director general of Stone Island, a brand recently acquired by the Moncler group.
Prada has emerged strongly from the pandemic, thanks to a desire among cooped-up consumers to pamper themselves with high-end purchases, and in March the family-owned group confirmed its medium term growth targets.
($1 = 0.9126 euros)
