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Investing.com — Shares in Meta Platforms (NASDAQ:META) rose in pre-market U.S. trading on Monday after the social media giant announced a new paid subscription service on its Facebook and Instagram platforms.
Dubbed Meta Verified, the feature lets users “get a blue badge,” “extra impersonation protection,” and “direct access to customer support,” chief executive officer Mark Zuckerberg wrote in a Facebook post on Sunday.
Web users will need to pay $11.99 a month for the service, while customers using Apple’s (NASDAQ:AAPL) iPhone will face costs of $14.99 a month. Zuckerberg said it will first be available in Australia and New Zealand this week, with more countries to follow soon.
“This new feature is about increasing authenticity and security across our services,” Zuckerberg added.
The move follows a similar decision by Elon Musk’s Twitter, which introduced the Twitter Blue subscription service last November. The rollout was delayed after several accounts took advantage of the service to impersonate large corporations or celebrities.
