Facebook, long targeted by critics for allowing misinformation on global warming and other environmental developments to populate its social media feed unchecked, announced it will launch a new information hub to provide users with “science-based information” about climate change.
“Climate change is real. The science is unambiguous and the need to act grows more urgent by the day,” the company FB, +2.99% said in a release announcing the rollout Tuesday after months of increased questioning about climate-change denial posts it allows on the site under the cover of allowing editorials.
Now when users search for information related to climate change on Facebook or when certain posts related to the subject pop up, so too will a link to the Climate Science Information Center. On it, users will find data and commentary from sources including the Intergovernmental Panel on Climate Change, U.N. Environment Programme, the National Oceanic and Atmospheric Administration, World Meteorological Organization and the Met Office, among others.
The announcement comes just days after emergency responders in the Pacific Northwest had to fight misinformation on Facebook running counter to efforts to evacuate citizens in the line of the deadly wildfires. Wildfires are sparked due to a variety of reasons, but scientists increasingly point to climate change in contributing to the intensity and frequency of these events. The FB launch, which begins in the U.S., U.K., France and Germany to start, also comes ahead of the high-profile Climate Week, a conference to be run virtually next week by the United Nations and New York City.
It’s a position shift from the social media giant who as recently as August gave some push back to mostly Democratic lawmakers seeking more action.
“We asked Facebook leadership to close the loopholes that let climate disinformation spread on their platforms,” Senators Elizabeth Warren, Tom Carper, Sheldon Whitehouse, and Brian Schatz said in a statement from August. “Their response: we should trust them to make and follow their own rules and procedures, even if it results in the distortion of facts and the mass dissemination of falsehoods. The future of our planet is at stake, and there should be no company too big, too powerful, and too opaque to be held accountable for its role in the climate crisis. Facebook is no exception.”
Last year, Facebook removed a “false” rating from an op-ed published by the Washington Examiner that cast doubt on the accuracy of climate change models. Initially, Facebook’s independent fact- checker flagged the article as “highly misleading,” based on what it said was the inclusion of inaccurate information and cherry-picked data. But a non-profit known as the CO2 Coalition, created by former Trump adviser William Happer, protested the rating, and Facebook capitulated, dropping the warning and allowing the post under an “opinion” loophole. That labeling policy had always existed, Facebook stressed at the time.
In addition to the information center, Facebook said it will continue to reduce the distribution of posts containing false information on its News Feed feature and it will label those posts as false. Facebook, however, says it will not remove those posts and it was also not immediately clear how the company will deal with posts within private groups believed to contain information contradictory to what increasingly is mainstream adoption of the still-evolving science around man-made acceleration of climate change.
Facebook has set its own goal, similar to many tech giants, to achieve net-zero carbon emissions and be supported fully by renewable energy in its own operations.
The steps on climate change follow similar moves for the company around information sharing on COVID-19 and voting in the presidential-election year. So far, Facebook says that over 2 billion people have been directed to resources from health authorities with its COVID-19 response.
Facebook shares are up more than 29% in the year to date. The S&P 500 SPX, +1.03% is up 4.7% over the same stretch.